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Laneige_3D Flagship

LANEIGE dresses up a bus shelter in its BB Cushion Pore Control with MediaCorp OOH Media

By | 2015 | No Comments

For Immediate Release
Media Release

LANEIGE dresses up a bus shelter in its BB Cushion Pore Control with MediaCorp OOH Media

Singapore, 13th August 2015 – LANEIGE, the leading beauty brand in Korea has recently taken to the streets of Orchard Road to raise awareness for its product, the BB Cushion Pore Control. As part of the campaign, a 3D flagship will be mounted on the rooftop of the bus shelter outside Tangs Plaza from 13th August to 30th September 2015.

Featuring a stunning compilation of morning to night city scenes, the large scale display communicates to the public how the BB Cushion Pore Control lasts all day and keeps a woman’s make-up looking fresh. Another element of the flagship includes the 3D “BB bubbles” which represents the special BB cream in the product that gives the cream a long-lasting finish. This message is complemented by the “Lasting Freshness” phrase printed on the flagship as well.

In conjunction with LANEIGE’s 3D flagship, they will be setting up a LANEIGE exclusive pop-up store at Tangs Plaza from 14th August to 26th August 2015. From exclusive set promotions to giveaways, the pop-up store will equip the modern woman with Korean Beauty favourites when she pops by Orchard road. The flagship located outside Tangs Plaza will help LANEIGE reach out to passers-by and drive traffic in-store as the shelter is along a strategic path-to-purchase. Furthermore, the attention-grabbing 3D elements on the roof further help to stir up the public’s curiosity.

Mr. Henry Goh, Head of MediaCorp’s OOH Media said, “The LANEIGE campaign is indicative of how 3D flagships can be used to draw attention to special features of a company’s product and also how the public can be encouraged to patronize the stores upon seeing advertisements along strategic path-to-purchase.”

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Hi Sherlyn
AVP
MediaCorp OOH Media
DID: 6350 3032
Email: hisherlyn@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

OTMB Photo

MediaCorp OOH Media reaches out to Temasek Polytechnic students to introduce outdoor media

By | 2015 | No Comments

For Immediate Release
Media Release

MediaCorp OOH Media reaches out to Temasek Polytechnic students to introduce outdoor media

Singapore, 7 July 2015 – MediaCorp OOH Media played host to 100 Marketing students from Temasek Polytechnic (TP) on 30th June 2015. The students were given a tour of OOH Media’s platforms as well as the different business units in MediaCorp.

OTMB Photo

The first stop on the tour was OOH Media’s on-the-move billboard (OTMB) trucks. Staff from OOH Media introduced the students to the versatile OTMB trucks, whose appearance can be transformed according to a company’s branding. OOH Media also highlighted the truck’s special angled feature and explained how it provides better visibility of the exterior poster while the truck is travelling on the road. Furthermore, they got the chance to look at the interior and exterior of the truck, which still had one of the previous campaign’s collaterals plastered on the walls. By relating OOH Media’s various platforms and its functions to marketing theories, the students were able to understand how classroom concepts can translate to real campaigns.

Tania Ong, a year 2 student remarked, “I feel privileged to be given this opportunity to learn more about the broadcast media in Singapore and its relevance to marketing. The knowledge gained from this trip is not only useful for me as a student but will definitely stay with me as I embark on a marketing career in the near future.”

20150630_121545

OOH Media also brought the students to tour the grounds of MediaCorp and its other business units. In the TV production studio where The Noose is produced, the students met with the creator and executive research writer of the comedy series, Mr. Prem Anand. In addition, they had the opportunity to meet and interact with radio presenter Sonia Chew, from 987FM. Lastly, the students visited MediaCorp’s Traffic Watch unit and learned how the unit assists traffic authorities.

IMG_3291

Before bidding farewell, the staff brought the students to MediaCorp’s TV theatre, where many shows such as the President Star Charity are filmed. Goodie bags were distributed to them as a token of appreciation.

Ms Elaine Lim, a Marketing lecturer from TP said, “The highlight of the trip for us was getting up close and personal with the OOH Media mobile billboard trucks, where we learned about the endless possibilities of transit advertising.”

Mr Henry Goh, Head of OOH Media also said, “We are glad to have been able to reach out to these polytechnic students to introduce our out-of-home platforms. As outdoor media has seen an increase in expenditure over the years, it is crucial to ensure that future marketers are also exposed to these platforms in order to gain a more holistic perspective.”

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Hi Sherlyn
AVP
MediaCorp OOH Media
DID: 6350 3032
Email: hisherlyn@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

Magnum1 edited

Magnum takes public on an “Infinity Swing” with OOH Media

By | 2015 | No Comments

For Immediate Release
Media Release

Magnum takes public on an “Infinity Swing” with OOH Media

Singapore, 26th May 2015 – Magnum worked with MediaCorp’s OOH Media to install a few interactive bus panels that allow passers-by to virtually take a bite of the new Magnum Infinity ice-cream and go on a virtual swing experience.


Magnum Interactive at Midpoint Orchard bus shelter

According to Unilever, the Magnum Infinity ice cream was created by the Magnum discovery team and scientists at Magnum HQ. The new ice-cream has more than double the cocoa intensity of a Magnum Classic, making it an enduring chocolate and ice cream pleasure hit.

In an effort to raise awareness of this newly launched Magnum Infinity ice cream, Magnum has worked closely with OOH Media to come up with an interactive bus panel to attract and engage its target audience.Magnum1

This campaign targeting females aged 18 to 35 incorporates interactive digital technology that takes participants to a virtual “swing” on the top of a building, thereby creating an “Infinity Swing” experience. In order to start the experience, participants will have to stand in front of the panel and act like they are picking up the Magnum ice-cream to take a bite. Before the swing takes off, the participant will have to swing their arms upwards in order to fully experience the “Infinity Swing”.

Mr. Henry Goh, Head of MediaCorp’s OOH Media said, “Magnum’s campaign has given us the opportunity to demonstrate how our bus panels can be used as an interactive and engagement point with the public. We strive to bring fun and creativity into our platforms and to help extend the brand experience.”

The interactive bus panels can be found at bus shelters located outside Far East Plaza, Royal Thai Embassy, Orchard Midpoint and Orchard Plaza. Besides the interactive bus panels, Magnum has also included 6-sheet buys. This campaign will be running till 17th June 2015.

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Hi Sherlyn
AVP
MediaCorp OOH Media
DID: 6350 3032
Email: hisherlyn@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

Robinsons Flagship

Robinsons Group extends their window dressing to the street with MediaCorp OOH Media

By | 2015 | No Comments

For Immediate Release
Media Release

Robinsons Group extends their window dressing to the street with MediaCorp OOH Media

Singapore, 22nd June 2015 – Robinsons Group launched a 3D flagship on a bus shelter’s rooftop outside The Heeren to promote that the Robinsons Group OCBC card now provides rebates at 15 retail brands over 80 stores.

Robinsons Flagship

Robinsons Group took the center stage after working together with creative agency, T&T, to dress up the rooftop of the bus shelter with actual mannequins in acrylic boxes. These mannequins were in Robinsons’ fashion wear to promote the collections that are available in store. These mannequins’ outfit will change over the course of the campaign, showcasing the different fashion labels and accessories from Robinsons Group.

A larger-than-life OCBC Robinsons Group credit card is also prominently featured in the front and back of the rooftop to promote that it now provides rebates at 15 retails brands over 80 stores. The side façade carries the messaging, together with the retail brands that the card supports.

Robinsons Flagship (Rear)

The flagship located outside The Heeren in Orchard, will help Robinsons to reach and drive traffic in- store as the attention-grabbing 3D elements on the roof of the bus stop shelter serve as a path to purchase. The unique approach to showcase a retailer-like Robinsons is novel and different from the other previous campaigns, in terms of both delivery and creativity.

Mr. Henry Goh, Head of MediaCorp’s OOH Media said, “The Robinsons flagship demonstrates to advertisers that a 3D flagship can be used with versatility, just like any of our other outdoor platforms. Furthermore, it can be used to extend brand experiences and engagement with the audiences of Orchard Road.”

This campaign is on-going from 19th May to 9th July 2015.

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Hi Sherlyn
AVP
MediaCorp OOH Media
DID: 6350 3032
Email: hisherlyn@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

Penang Tourism

Penang Tourism ‘brings’ Penang to Singapore with OOH Media’s platforms

By | 2015 | No Comments

For Immediate Release
Media Release

Penang Tourism ‘brings’ Penang to Singapore with OOH Media’s platforms

Singapore, 16th June 2015 – Penang Tourism bought over MediaCorp’s OOH Media’s advertising spaces in the entire bus shelter at Lucky Plaza in order to capture the eyeballs of the commuters travelling along the key shopping belt of Orchard Road.

Penang Tourism bought out all of the platforms available at the bus shelter outside Lucky Plaza – 3D flagship, 6 sheet, 12 sheet, Digi6, Digiboard and TVC, in an effort to reach out to locals and tourists to promote Visit Penang 2015. By making use of different visually attractive elements in the various platforms, Penang Tourism was able to provide an immersive experience for commuters.

Penang Tourism

Located along the key shopping belt of Orchard Road, Penang Tourism featured the various ‘Penang icons’ ranging from food to tourist attractions, with the aim to ‘bring’ a little bit of Penang to Singapore. These icons were portrayed using actual photographs of iconic places of interests in Penang.

The rooftop of the shelter features a 3D train that moves up and down a stone wall hill, replicating the famous funicular train at Penang Hill. Trees were also added, surrounding the various 2D and 3D structures to emphasise the greenery and serenity that Penang is known for. The 6 sheet showcases the line-up of events under Year of Festivals in the upcoming months such as Heritage Celebration, George Town Festival and Penang Island Jazz Festival. The 12 sheet provides more information on some of the experiences one can look forward to when visiting Penang. Last but not least, the Opti-Prime platform displays various videos on Penang that promotes the upcoming George Town Festival in August.

These engaging advertisements are used to prompt audience to find out more about Penang, as the link of the website and Penang Global Tourism’s social media were prominently highlighted. The location of the bus shelter further boost the reach of the advertisements as Lucky Plaza is along the key shopping belt of Orchard Road, with high traffic flow comprising both residents and tourists.

Mr. Ooi Chok Yan, CEO of Penang Global Tourism said, “We hope that the whole bus shelter is eye- catchy enough to induce interests among passersby.”

Mr. Henry Goh, Head of OOH Media, also said, “Integrating all the platforms in a bus shelter allow advertisers to create an immersive brand experience for the target audience. OOH Media is glad to have this opportunity to work with Penang Tourism, and deliver such an immersive bus shelter.”

This campaign is on-going from 14th May to 24th June 2015.

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Hi Sherlyn
AVP
MediaCorp OOH Media
DID: 6350 3032
Email: hisherlyn@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

WOM-Publication--Orchard-Rd-B12-7

MediaCorp’s OOH Media showcase the Integrated Media Platforms on one roof

By | 2014 | No Comments

For Immediate Release
Media Release

MediaCorp’s OOH Media showcase the Integrated Media Platforms on one roof

Exciting collaboration between MediaCorp OOH Media, Radio, Publishing, TV and Toggle

Singapore, 3 October 2014 – MediaCorp’s OOH Media brings together its business units under one bus-stop shelter roof for the first time, to showcase MediaCorp’s strength of the integrated media platforms available, right in the heart of Orchard Road. Displayed outside Robinsons (former The Heeren), The 3D flagship structure on the bus-stop shelter rooftop, is one  of OOH Media’s initiative to show its flexibility and ability to bring different business units together for a joint campaign that showcases the value which MediaCorp can bring to the market. With its wide array of media platforms, advertisers would be able to appreciate and benefit from the level of engagement and degree of personalization that only MediaCorp is able to provide.

Each week, a fresh set of different designs by a different business unit will be featured. The bus shelter will morph with different images that constantly changes position to attract commuter’s interest and attention, exposing commuters to an array of MediaCorp products every week.

Mr J.C.Lim, Creative Director of MediaCorp’s Creative Services, says “This 3D concept with a shimmering background of the MediaCorp logo creates an impactful visual, reflecting the glamor and pomp that is associated with the media industry. Another idea was to create an element of difference using movement. This would be in contrast with traditional static advertising, helping us to illustrate the best use of the OOH medium as a way of attracting commuters’ interest and attention. With this design, we would create a busy yet interesting spectacle.

Mr Henry Goh, Head of MediaCorp’s OOH Media says, “We believe that working with our business units is an imperative step leading to the elevation of MediaCorp to a whole new dimension of media in Singapore. We have the resources to initiate new and exciting offerings to showcase our innovation and technology. In an increasingly competitive market, we must utilize all of our strengths to stay one step ahead of the competition and showcase that MediaCorp has an all encapsulating media solution for advertisers in reaching out to their respective audiences.”

The flagship is a 3D articulation on the OOH bus shelter outside Heeren to showcase starting 2 October to 5 November which attracts interest and awareness good for advertisers and their products.

The weekly design for the 3D flagships are as followed:

2 Oct – 8 Oct: Radio
VOM -- photo-3
9 Oct – 15Oct: Toggle
VOM -- IMG_2720
16 Oct – 22 Oct: PublishingWOM-Publication--Orchard-Rd-B12-7 23 Oct – 5 Nov: TVWOM---TV-B12-Orchard-Rd-5

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Jenny Teo
Marketing Executive
MediaCorp OOH Media
DID: 6350 3032
Email: jennyteolt@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

4prime-digi6-digiboard_02

MediaCorp’s OOH Media launches the new Opti-Prime format at 20 highly visible hotspots in the city

By | 2015 | No Comments

For Immediate Release
Media Release

MediaCorp’s OOH Media launches the new Opti-Prime format at 20 highly visible hotspots in the city

Singapore, 2 March 2015 – MediaCorp’s OOH Media recently converted all their 12 sheet screen wrap formats inside the bus shelter in the city to Opti-Prime – incorporating three new differing formats namely, 4 Prime, Digiboard and Digi6.

An optimum primetime format, the new offerings provide advertisers with the flexibility and variety to reach a wide spectrum of demographics. Located at strategic path-to-purchase locations, these new formats help to seal the last mile marketing frontier from home to store. The digital offering enables consistent engagement from home to out of home with the ability to push ads synchronously with print & time belt scheduling. Advertisers’ campaigns can be made more effective with the ability to target specific audience vis-à-vis the locality.

The three new presentation formats are: 4 Prime static measuring 1.65 x 1.55m, Digiboard measuring 1.08 x 1.01m and Digi6 measuring 0.72 x 1.28m.

The 4 Prime static is bigger than the typical 4-sheet size and provides a medium static format for advertisers to engage audience within the shelter. It can be used in conjunction with the digital screen or as a standalone static poster. The Digiboard is suitable for zonal activation with short and crisp tagline for call to action. It can also be used in conjunction with TVC on the digital screen to support the advertisement and generate more localized call to action. Whereas, Digi6 can be deployed to augment the 6 Sheet poster network to provide additional city coverage. As it is essentially a digital screen, it can include elements of movement to breathe “life” into an otherwise static poster.

In the spirit of celebrating family this Lunar New Year season, MediaCorp has partnered with the National Population and Talent Division on the SG50Baby community initiative. Mr Henry Goh, Head of MediaCorp’s OOH Media, says: “The new Opti-Prime format is a very compelling media platform for our advertisers to maximize exposure to their target audiences. By just making simple formatting changes to our presentation, we are able to offer better positioning and placements for our advertisers. We are delighted to launch the Opti-Prime with the SG50Baby community initiative by NPTD. I look forward to more of such meaningful partnerships to come.”

Commuters transiting at the 20 locations with Opti-Prime formats will be able to find out more about the SG50 Baby Community initiative, including how to send a free e-greeting card plus a special discount coupon to their friends or family members who are recent parents, and about the Marriage & Parenthood Package that supports Singaporean couples to set up and raise a family.

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Jenny Teo
Marketing Executive
MediaCorp OOH Media
Email: jennyteolt@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

6-sheets_c05

In Search of the Runaway Christmas Tree

By | 2014 | No Comments

today-logo ooh-logo-s

For Immediate Release
Media Release

“In Search of the Runaway Christmas Tree”

– Christmas campaign brought to you by MediaCorp OOH Media and TODAY

Singapore, 6 December 2014 – For the first time, MediaCorp OOH Media is dressing up its bus shelters’ ad panels as Christmas trees along Orchard Road to add a little Christmas cheer to the festive atmosphere.

Seven 6-sheet panels will be dressed up as Christmas trees from 6 to 31December at bus shelters outside Concorde Hotel, Orchard Plaza, Midpoint Orchard, The Heeren, Lucky Plaza, Royal Thai Embassy and Delfi Orchard.  In addition, we will be rallying the public to hunt for an 8th roving tree.  Through this campaign, we hope that the public can get to know our bus shelters a little better, as the “missing” tree will move to 7 different locations in the CBD and the suburbs such as Thomson, every 2-3 days till 23 December.

Using TODAYonline app’s in-built SNAP function, the first five people to find and snap a picture of the “missing” Christmas tree at each location would be rewarded with a Christmas hamper worth S$100.  The SNAP functionality combines image trigger capabilities and a patented image recognition technology, providing a seamless interactive experience to participate in the contest right on their smartphones and devices.

Mr Henry Goh, Head of MediaCorp’s OOH Media, says “This Christmas campaign gives MediaCorp the opportunity to contribute to Orchard Road’s festive cheer by dressing up our panels with removable decorations on the frame.  Our outdoor medium lends itself well to such tactical creative executions and advertisers can look forward to more of such opportunities from OOH Media to continue to liven up Singapore’s streetscape in the future.”

Issued by MediaCorp OOH Media

For more information, please contact:
Jenny Teo
Marketing Executive
MediaCorp OOH Media
Email: jennyteolt@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

SKM image

“Mirror Mirror” on the MediaCorp’s OOH Media

By | 2014 | No Comments

Captureooh-logo-s

For Immediate Release
Media Release

“Mirror Mirror” on the MediaCorp’s OOH Media

– Joint collaboration between MediaCorp OOH Media and Singapore Kindness Movement

Singapore, 29 September 2014 – MediaCorp OOH Media has been appointed as the official outdoor media partner for this year’s Singapore Kindness Movement campaign, “A Nation of Kindness Starts with One”.

“Mirror Mirror on the 6 Sheet panels”, is a creative concept used to convey this year’s Singapore Kindness Movement message, “If I can smile at myself, I can make someone smile today.”

120 of OOH Media’s bus shelter 6 Sheet panels have been identified to showcase the creative islandwide and the campaign to 8 October. These panels are each outfitted with a mirror and a note encouraging passersby to take a selfie using the mirror. For each selfie taken and posted online with the hashtag #nationofkindness, Singapore Kindness Movement’s partner, Gardenia will pledge a loaf of bread to be donated to a needy family on the participant’s behalf. This allows the participant to be involved in an act of kindness with relative ease. The magic behind this is that participants can individually make a difference in someone’s life, even with a simple action. This further emphasizes the campaign theme of “A Nation of Kindness Starts with One”.

Mr Cesar Balota, Associate General Secretary (Marketing & Strategy) of SKM said, “Our campaign theme revolves around the idea of taking ownership of kindness. For that to happen, we want to meaningfully engage the public and spur them to action. The mirror bus stop concept was an innovative way to get the public involved in doing something kind while reminding them that their efforts are important to creating a kinder Singapore.”

Mr. Henry Goh, Head of MediaCorp’s OOH Media, says, “Partnering with Singapore Kindness Movement has displayed our ability to go beyond the norm when it comes to outdoor advertising. MediaCorp OOH Media has the ability to influence the general populace and create a better, kinder Singapore.”

Issued by MediaCorp OOH Media

For more information, please contact:
Jenny Teo
Marketing Executive
MediaCorp OOH Media
DID: 6350 3032
Email: jennyteolt@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

About Grand Master Phang, Chief Executive Officer of Yuan Zhong Siu (缘中秀)
Grand Master Phang is highly sought after as a personal consultant for many top businessmen and politicians. He has won many accolades over the years in the field of Feng Shui. As one of Asia’s leading exponents of Feng Shui and Asia’s renowned authority on Feng Shui, he generously offers professional Feng Shui and Destiny Forecasting services to enlighten and improve the lives of thousands of clients. For more information on Grand Master Phang, please visit http://fengshuiyzs.com/sg/

orchard-gateway

MediaCorp OOH Media launches new outdoor digital screen at orchardgateway

By | 2014 | No Comments

For Immediate Release
Media Release

MediaCorp OOH Media launches new outdoor digital screen at orchardgateway

Singapore, 9 July 2014 – MediaCorp OOH Media has been appointed as the exclusive media partner to market and manage the new digital screen at orchardgateway, the newest mall located right in the heart of Orchard Road.

This 8th digital screen is the latest addition to OOH Media’s existing catalogue comprising Bugis Street, Chinatown Point, ION Orchard, JCube, Junction 8, The Star Vista and Westgate. Located at the façade of Peranakan Place, the new LED digital outdoor screen displays high resolution image and high definition sound. It commands a prominent view from the drivers and pedestrians as it is strategically situated along the main thoroughfare of Orchard Road. This new screen will feature news, lifestyle, fashion, dining and entertainment content from MediaCorp, as well as live broadcast of national events such as The National Day Parade.

MediaCorp OOH Media engages 3.8 million commuters weekly with its broad range of outdoor platforms (source: AC Nielson Singapore Outdoor Audience Research 2013). With Orchard Road being the most visited free-access attraction among locals and tourists, advertisers can be assured that advertising on this digital screen will undoubtedly reach their target audience. Currently, brands such as Tiger Airways and Audi are already on the orchardgateway outdoor digital screen.

Henry Goh, Head of OOH Media, commented, “We are very happy to work with orchardgateway to engage and connect with our audiences. With this new screen, we bring more choices to our advertisers and further strengthen our presence in Orchard Road, where we already manage 100% of the bus shelters in the Orchard belt.”

Issued by MediaCorp OOH Media

For more information, please contact:ooh-logo-s
Jenny Teo
Marketing Executive
MediaCorp OOH Media
Email: jennyteolt@mediacorp.com.sg
Website: http://mediacorp.sg/ooh
Facebook: bit.ly/MediacorpOOH

About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg

About Grand Master Phang, Chief Executive Officer of Yuan Zhong Siu (缘中秀)
Grand Master Phang is highly sought after as a personal consultant for many top businessmen and politicians. He has won many accolades over the years in the field of Feng Shui. As one of Asia’s leading exponents of Feng Shui and Asia’s renowned authority on Feng Shui, he generously offers professional Feng Shui and Destiny Forecasting services to enlighten and improve the lives of thousands of clients. For more information on Grand Master Phang, please visit http://fengshuiyzs.com/sg/