For Immediate Release
Spin to your good fortune and usher in the year of the Goat with OOH Media!
– Chinese New Year campaign brought to you by MediaCorp OOH Media
Singapore, 16 February 2015 – MediaCorp OOH Media is dressing up two of its prominent bus shelters’ ad panels with an interactive zodiac fortune wheel along Orchard Road to usher in the Year of the Goat.
From 13 February to 4 March, two 6-sheet panels will be transformed into larger than life zodiac fortune wheels at the bus shelters outside Midpoint Orchard and Far East Plaza. Eye-catching and conspicuously positioned, members of the public can spin the wheel to their Chinese zodiac sign to read more about their fortune for the year of the Goat and kick off the New Year with an auspicious start!
Featuring 3D cut-outs, a secured rotating wheel mechanism and LED lighting to make the panel stand out in the night, the panel is striking in both its presentation and position.
Using TODAYonline app’s in-built SNAP function, people can snap a picture of the zodiac to view the zodiac video about their fortune ahead and participate in the contest to stand a chance to win a Chinese New Year festive hamper worth $88. The SNAP functionality combines image trigger capabilities and a patented image recognition technology, providing a seamless interactive experience to participate in the contest right on their smartphones and devices.
The fortune predictions are kindly provided by Grand Master Phang, Chief Executive Officer of Yuan Zhong Siu (缘中秀).
Mr Henry Goh, Head of MediaCorp’s OOH Media, says: “This Chinese New Year campaign gives MediaCorp OOH Media the opportunity to invite the public to engage with our panels along Orchard Road. By showcasing such interesting creatives, we hope to demonstrate that our outdoor medium is a great way to engage the audience and advertisers can look forward to more of such opportunities from OOH Media to continue to liven up Singapore’s streetscape.”
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg
About Grand Master Phang, Chief Executive Officer of Yuan Zhong Siu (缘中秀)
Grand Master Phang is highly sought after as a personal consultant for many top businessmen and politicians. He has won many accolades over the years in the field of Feng Shui. As one of Asia’s leading exponents of Feng Shui and Asia’s renowned authority on Feng Shui, he generously offers professional Feng Shui and Destiny Forecasting services to enlighten and improve the lives of thousands of clients. For more information on Grand Master Phang, please visit http://fengshuiyzs.com/sg/