For Immediate Release
LANEIGE dresses up a bus shelter in its BB Cushion Pore Control with MediaCorp OOH Media
Singapore, 13th August 2015 – LANEIGE, the leading beauty brand in Korea has recently taken to the streets of Orchard Road to raise awareness for its product, the BB Cushion Pore Control. As part of the campaign, a 3D flagship will be mounted on the rooftop of the bus shelter outside Tangs Plaza from 13th August to 30th September 2015.
Featuring a stunning compilation of morning to night city scenes, the large scale display communicates to the public how the BB Cushion Pore Control lasts all day and keeps a woman’s make-up looking fresh. Another element of the flagship includes the 3D “BB bubbles” which represents the special BB cream in the product that gives the cream a long-lasting finish. This message is complemented by the “Lasting Freshness” phrase printed on the flagship as well.
In conjunction with LANEIGE’s 3D flagship, they will be setting up a LANEIGE exclusive pop-up store at Tangs Plaza from 14th August to 26th August 2015. From exclusive set promotions to giveaways, the pop-up store will equip the modern woman with Korean Beauty favourites when she pops by Orchard road. The flagship located outside Tangs Plaza will help LANEIGE reach out to passers-by and drive traffic in-store as the shelter is along a strategic path-to-purchase. Furthermore, the attention-grabbing 3D elements on the roof further help to stir up the public’s curiosity.
Mr. Henry Goh, Head of MediaCorp’s OOH Media said, “The LANEIGE campaign is indicative of how 3D flagships can be used to draw attention to special features of a company’s product and also how the public can be encouraged to patronize the stores upon seeing advertisements along strategic path-to-purchase.”
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg