For Immediate Release
Magnum takes public on an “Infinity Swing” with OOH Media
Singapore, 26th May 2015 – Magnum worked with MediaCorp’s OOH Media to install a few interactive bus panels that allow passers-by to virtually take a bite of the new Magnum Infinity ice-cream and go on a virtual swing experience.
According to Unilever, the Magnum Infinity ice cream was created by the Magnum discovery team and scientists at Magnum HQ. The new ice-cream has more than double the cocoa intensity of a Magnum Classic, making it an enduring chocolate and ice cream pleasure hit.
In an effort to raise awareness of this newly launched Magnum Infinity ice cream, Magnum has worked closely with OOH Media to come up with an interactive bus panel to attract and engage its target audience.
This campaign targeting females aged 18 to 35 incorporates interactive digital technology that takes participants to a virtual “swing” on the top of a building, thereby creating an “Infinity Swing” experience. In order to start the experience, participants will have to stand in front of the panel and act like they are picking up the Magnum ice-cream to take a bite. Before the swing takes off, the participant will have to swing their arms upwards in order to fully experience the “Infinity Swing”.
Mr. Henry Goh, Head of MediaCorp’s OOH Media said, “Magnum’s campaign has given us the opportunity to demonstrate how our bus panels can be used as an interactive and engagement point with the public. We strive to bring fun and creativity into our platforms and to help extend the brand experience.”
The interactive bus panels can be found at bus shelters located outside Far East Plaza, Royal Thai Embassy, Orchard Midpoint and Orchard Plaza. Besides the interactive bus panels, Magnum has also included 6-sheet buys. This campaign will be running till 17th June 2015.
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg