For Immediate Release
MediaCorp OOH Media reaches out to Temasek Polytechnic students to introduce outdoor media
Singapore, 7 July 2015 – MediaCorp OOH Media played host to 100 Marketing students from Temasek Polytechnic (TP) on 30th June 2015. The students were given a tour of OOH Media’s platforms as well as the different business units in MediaCorp.
The first stop on the tour was OOH Media’s on-the-move billboard (OTMB) trucks. Staff from OOH Media introduced the students to the versatile OTMB trucks, whose appearance can be transformed according to a company’s branding. OOH Media also highlighted the truck’s special angled feature and explained how it provides better visibility of the exterior poster while the truck is travelling on the road. Furthermore, they got the chance to look at the interior and exterior of the truck, which still had one of the previous campaign’s collaterals plastered on the walls. By relating OOH Media’s various platforms and its functions to marketing theories, the students were able to understand how classroom concepts can translate to real campaigns.
Tania Ong, a year 2 student remarked, “I feel privileged to be given this opportunity to learn more about the broadcast media in Singapore and its relevance to marketing. The knowledge gained from this trip is not only useful for me as a student but will definitely stay with me as I embark on a marketing career in the near future.”
OOH Media also brought the students to tour the grounds of MediaCorp and its other business units. In the TV production studio where The Noose is produced, the students met with the creator and executive research writer of the comedy series, Mr. Prem Anand. In addition, they had the opportunity to meet and interact with radio presenter Sonia Chew, from 987FM. Lastly, the students visited MediaCorp’s Traffic Watch unit and learned how the unit assists traffic authorities.
Before bidding farewell, the staff brought the students to MediaCorp’s TV theatre, where many shows such as the President Star Charity are filmed. Goodie bags were distributed to them as a token of appreciation.
Ms Elaine Lim, a Marketing lecturer from TP said, “The highlight of the trip for us was getting up close and personal with the OOH Media mobile billboard trucks, where we learned about the endless possibilities of transit advertising.”
Mr Henry Goh, Head of OOH Media also said, “We are glad to have been able to reach out to these polytechnic students to introduce our out-of-home platforms. As outdoor media has seen an increase in expenditure over the years, it is crucial to ensure that future marketers are also exposed to these platforms in order to gain a more holistic perspective.”
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg