In-shelter advertisements are compact posters placed behind the seats in bus shelters. These panels help you to get up close and personal with the commuters. They are ideal for campaigns that require deeper depth of copywriting as commuters can spend time reading them while waiting an average of *10-20 minutes for their buses to arrive (contactsingapore.sg).
With such close proximity, these in-shelter advertisements stand a better chance of influencing commuters within the bus shelters.
Being available island-wide, advertisers can make use of the different locations of the in-shelter to reach out to target audiences of different demographics ideal for the campaign.
– 5 networks comprising suburb locations (130 facings/network)