For Immediate Release
Robinsons Group extends their window dressing to the street with MediaCorp OOH Media
Singapore, 22nd June 2015 – Robinsons Group launched a 3D flagship on a bus shelter’s rooftop outside The Heeren to promote that the Robinsons Group OCBC card now provides rebates at 15 retail brands over 80 stores.
Robinsons Group took the center stage after working together with creative agency, T&T, to dress up the rooftop of the bus shelter with actual mannequins in acrylic boxes. These mannequins were in Robinsons’ fashion wear to promote the collections that are available in store. These mannequins’ outfit will change over the course of the campaign, showcasing the different fashion labels and accessories from Robinsons Group.
A larger-than-life OCBC Robinsons Group credit card is also prominently featured in the front and back of the rooftop to promote that it now provides rebates at 15 retails brands over 80 stores. The side façade carries the messaging, together with the retail brands that the card supports.
The flagship located outside The Heeren in Orchard, will help Robinsons to reach and drive traffic in- store as the attention-grabbing 3D elements on the roof of the bus stop shelter serve as a path to purchase. The unique approach to showcase a retailer-like Robinsons is novel and different from the other previous campaigns, in terms of both delivery and creativity.
Mr. Henry Goh, Head of MediaCorp’s OOH Media said, “The Robinsons flagship demonstrates to advertisers that a 3D flagship can be used with versatility, just like any of our other outdoor platforms. Furthermore, it can be used to extend brand experiences and engagement with the audiences of Orchard Road.”
This campaign is on-going from 19th May to 9th July 2015.
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg