For Immediate Release
“In Search of the Runaway Christmas Tree”
– Christmas campaign brought to you by MediaCorp OOH Media and TODAY
Singapore, 6 December 2014 – For the first time, MediaCorp OOH Media is dressing up its bus shelters’ ad panels as Christmas trees along Orchard Road to add a little Christmas cheer to the festive atmosphere.
Seven 6-sheet panels will be dressed up as Christmas trees from 6 to 31December at bus shelters outside Concorde Hotel, Orchard Plaza, Midpoint Orchard, The Heeren, Lucky Plaza, Royal Thai Embassy and Delfi Orchard. In addition, we will be rallying the public to hunt for an 8th roving tree. Through this campaign, we hope that the public can get to know our bus shelters a little better, as the “missing” tree will move to 7 different locations in the CBD and the suburbs such as Thomson, every 2-3 days till 23 December.
Using TODAYonline app’s in-built SNAP function, the first five people to find and snap a picture of the “missing” Christmas tree at each location would be rewarded with a Christmas hamper worth S$100. The SNAP functionality combines image trigger capabilities and a patented image recognition technology, providing a seamless interactive experience to participate in the contest right on their smartphones and devices.
Mr Henry Goh, Head of MediaCorp’s OOH Media, says “This Christmas campaign gives MediaCorp the opportunity to contribute to Orchard Road’s festive cheer by dressing up our panels with removable decorations on the frame. Our outdoor medium lends itself well to such tactical creative executions and advertisers can look forward to more of such opportunities from OOH Media to continue to liven up Singapore’s streetscape in the future.”
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg