For Immediate Release
“Mirror Mirror” on the MediaCorp’s OOH Media
– Joint collaboration between MediaCorp OOH Media and Singapore Kindness Movement
Singapore, 29 September 2014 – MediaCorp OOH Media has been appointed as the official outdoor media partner for this year’s Singapore Kindness Movement campaign, “A Nation of Kindness Starts with One”.
“Mirror Mirror on the 6 Sheet panels”, is a creative concept used to convey this year’s Singapore Kindness Movement message, “If I can smile at myself, I can make someone smile today.”
120 of OOH Media’s bus shelter 6 Sheet panels have been identified to showcase the creative islandwide and the campaign to 8 October. These panels are each outfitted with a mirror and a note encouraging passersby to take a selfie using the mirror. For each selfie taken and posted online with the hashtag #nationofkindness, Singapore Kindness Movement’s partner, Gardenia will pledge a loaf of bread to be donated to a needy family on the participant’s behalf. This allows the participant to be involved in an act of kindness with relative ease. The magic behind this is that participants can individually make a difference in someone’s life, even with a simple action. This further emphasizes the campaign theme of “A Nation of Kindness Starts with One”.
Mr Cesar Balota, Associate General Secretary (Marketing & Strategy) of SKM said, “Our campaign theme revolves around the idea of taking ownership of kindness. For that to happen, we want to meaningfully engage the public and spur them to action. The mirror bus stop concept was an innovative way to get the public involved in doing something kind while reminding them that their efforts are important to creating a kinder Singapore.”
Mr. Henry Goh, Head of MediaCorp’s OOH Media, says, “Partnering with Singapore Kindness Movement has displayed our ability to go beyond the norm when it comes to outdoor advertising. MediaCorp OOH Media has the ability to influence the general populace and create a better, kinder Singapore.”
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg
About Grand Master Phang, Chief Executive Officer of Yuan Zhong Siu (缘中秀)
Grand Master Phang is highly sought after as a personal consultant for many top businessmen and politicians. He has won many accolades over the years in the field of Feng Shui. As one of Asia’s leading exponents of Feng Shui and Asia’s renowned authority on Feng Shui, he generously offers professional Feng Shui and Destiny Forecasting services to enlighten and improve the lives of thousands of clients. For more information on Grand Master Phang, please visit http://fengshuiyzs.com/sg/