For Immediate Release
MediaCorp’s OOH Media showcased National Heritage Board’s “200 Years of Healthcare in Singapore” travelling exhibition
– An exclusive collaboration between MediaCorp OOH Media and National Heritage Board
Singapore, 5 January 2015 – MediaCorp’s OOH Media transformed its On-The-Move Billboard (OTMB) truck to a mobile dispensary for National Heritage Board’s travelling exhibition entitled, “200 Years of Healthcare in Singapore”. Other than the exterior of the truck being transformed, the interior was also redesigned to exhibit artefacts and photographs contributed by Museum Roundtable members and healthcare institutions such as SGH Museum and Institute of Mental Health. Primary and secondary school students and members of the public will have the opportunity to take a closer look at artefacts and step back into time when they enter the truck.
OOH Media’s OTMB truck is Singapore’s first angled 24-foot truck that offers an unusual way for advertisers to reach audiences. To ensure maximum exposure for advertisers, the OTMB truck is offered for customized routes, flexible time belts and on-ground activities requests.
Mr Henry Goh, Head of MediaCorp’s OOH Media says, “This event demonstrates that our on-the-move billboard truck is designed to not only be used as a mobile billboard travelling around the city of Singapore, it is also versatile and lends itself well to be used for such audience engagement and events activation. We are very happy to be able to collaborate with National Heritage Board to transform our truck for their travelling exhibition.”
To celebrate Singapore’s 50th birthday, the exhibition traces the history and development of Singapore’s healthcare system in the last 200 years, and highlights the establishment of early healthcare institutions as well as key milestones and campaigns that laid the foundation for Singapore’s world-class healthcare system today.
This morning, the OTMB truck was driven to South View Primary School for the launch of the exhibition by Minister for Health, Gan Kim Yong. Following its launch, it will travel to other schools, public hospitals and other community venues from January to March 2015 to promote greater public awareness about Singapore’s healthcare history and increase the exhibition’s community outreach.
Students looking at the artefacts and photos.
A group of students taking photo with the OTMB truck.
|5 Jan – 9 Jan 2015||South View Primary School|
|12 Jan – 13 Jan 2015||Concord Primary School|
|14 Jan – 15 Jan||Commonwealth Secondary School|
|16 Jan||Swiss Cottage Secondary School|
|19 Jan – 20 Jan||Teok Whye Primary School|
|21 Jan – 22Jan||Bukit Panjang Government High School|
|23 Jan||Swiss Cottage Secondary School|
|26 Jan – 27 Jan||New Town Secondary School|
|28 Jan – 29 Jan||Yishun Secondary School|
|30 Jan||Nanyang Polytechnic|
|2 Feb – 6 Feb||Greendale Secondary School|
|9 Feb – 11 Feb||Seng Kang Secondary School|
|12 Feb – 13 Feb||Bedok Town Secondary School|
|16 Feb – 17 Feb||Bedok North Secondary School|
|23 Feb – 27 Feb||East View Secondary School|
|2 Mar – 6 Mar||CHIJ Katong Convent|
|9 Mar – 12 Mar||New Town Primary School|
|13 Mar – 14 Mar||National University Hospital|
|16 Mar – 18 Mar||National University of Singapore Central|
|19 Mar – 21 Mar||National University Hospital|
|23 Mar – 25 Mar||Palm View Primary School|
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg
About Grand Master Phang, Chief Executive Officer of Yuan Zhong Siu (缘中秀)
Grand Master Phang is highly sought after as a personal consultant for many top businessmen and politicians. He has won many accolades over the years in the field of Feng Shui. As one of Asia’s leading exponents of Feng Shui and Asia’s renowned authority on Feng Shui, he generously offers professional Feng Shui and Destiny Forecasting services to enlighten and improve the lives of thousands of clients. For more information on Grand Master Phang, please visit http://fengshuiyzs.com/sg/