For Immediate Release
MediaCorp OOH Media launches new outdoor digital screen at orchardgateway
Singapore, 9 July 2014 – MediaCorp OOH Media has been appointed as the exclusive media partner to market and manage the new digital screen at orchardgateway, the newest mall located right in the heart of Orchard Road.
This 8th digital screen is the latest addition to OOH Media’s existing catalogue comprising Bugis Street, Chinatown Point, ION Orchard, JCube, Junction 8, The Star Vista and Westgate. Located at the façade of Peranakan Place, the new LED digital outdoor screen displays high resolution image and high definition sound. It commands a prominent view from the drivers and pedestrians as it is strategically situated along the main thoroughfare of Orchard Road. This new screen will feature news, lifestyle, fashion, dining and entertainment content from MediaCorp, as well as live broadcast of national events such as The National Day Parade.
MediaCorp OOH Media engages 3.8 million commuters weekly with its broad range of outdoor platforms (source: AC Nielson Singapore Outdoor Audience Research 2013). With Orchard Road being the most visited free-access attraction among locals and tourists, advertisers can be assured that advertising on this digital screen will undoubtedly reach their target audience. Currently, brands such as Tiger Airways and Audi are already on the orchardgateway outdoor digital screen.
Henry Goh, Head of OOH Media, commented, “We are very happy to work with orchardgateway to engage and connect with our audiences. With this new screen, we bring more choices to our advertisers and further strengthen our presence in Orchard Road, where we already manage 100% of the bus shelters in the Orchard belt.”
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm who handles all out-of-home advertising business. We are appointed to manage and market digital screens in ION Orchard, Bugis Street, JCube, Junction 8, The Star Vista, Chinatown Point, Westgate and orchardgateway, as well as close to 1,300 bus shelters, a robust fleet of taxis, coaches and various ambient advertising options such as such as Augmented Reality technology and 3D Mapping Projection. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity. For more information on MediaCorp OOH Media, please visit www.mediacorp.sg
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